A good friend of mine asked me an interesting question last weekend. “What happened to thin sliced bread?” It got me wondering, so today I got off my backside and went to do a (very small) bit of research. I fired off an email to Warburtons’ customer services.

Can you tell me what has happened to the “thin sliced” loaf that was readily available in my youth, but is mysteriously lacking in modern life? It isn’t exactly keeping me awake at nights, but I miss that option.

Incredibly, they replied.

Thank you for your email.

We did produce a thin sliced loaf until about six or seven years ago. Around this time demand for the thin loaf fell and we delisted it. The thinnest sliced loaf we produce now is the Milk Roll.

I hope this answers your query.

Kind regards

Barbara Kelly
Customer Care Officer

Well, it does answer the question, and it doesn’t. Surely the word “medium” in “medium sliced loaf” implies there is something thinner? Perhaps they should re-align their product set accordingly?